Path to excellence
Effective collaboration with the media agency partner is the first step in an effective media campaign. To reach a brand’s ROI expectations can often be challenging, especially when media plans and recommendations are not entirely aligned with business KPIs. At Media Path, we are here to help our clients to improve their understanding and confidence around the media landscape and the planning/buying process to better challenge and work with their agency. We walk our clients hand-in-hand through the complex media buying path by helping them upfront with setting meaningful KPIs and supporting them with writing their media agency brief and translating your brief into agency language, ensuring nothing is lost in translation. Once the media strategy is received from the agency, our team appraises it and assesses the likelihood of meeting their targets and expectations before the client approves it. We identify improvement areas, which we share with the client prior to approval. Throughout this process, the client will be guided by our experts and as a result, will be able to better manage internal expectations as well as better communicate with, assess and reward their agency partner.
Building win-win relationships
Trusted, beneficial relationships don’t just happen; we make them happen. We focus on transparency, effective communication and value driving insights, which help agencies and advertisers get off on the right foot.
Experience is everything
Our team has very strong expertise in both traditional and digital media. They include ex-advertisers, former consultants/account directors from leading media agencies and media audit companies with the vital local and global media market knowledge and experience.