How We Work

Extension of your marketing department – putting our client first

We like to position ourselves as an extension of your marketing department. We work at grass roots level, sitting down and identifying with your marketing and media teams what specifically is required to achieve improved media value. We are smaller than many of our competitors, and as a result our clients are really important to us. We work very closely with our clients and you will get a dedicated, ’always on’ service – you will not just be another number on our balance sheet!



Long term partnerships

The majority of our clients continue to partner with us year after year. This is a result of working hard to build trusted partnership together, which allows us to understand better their challenges and identify new opportunities to improve performance.



Tailored solution

We do not believe in “one size fits all” approaches. We are not an audit factory producing report after report. We make sure that our clients’media campaigns deliver on clearly defined quality KPIs. We tailor and optimize our analytics, audits and consulting processes to fit our clients’needs.



100% independence and objectivity

Media Path is not owned by people who buy or sell media, and has no affiliations or links with Media Agencies. This means that Media Path provides unbiased views on how best to maximize marketing ROI and offer support at all times.



100% control of media data – our people, Pitcher™ and GMP365

Our people’s skills and integrity, together with our unique Pitcher™ methodology and the sophisticated GMP365 media platform we use, allow our clients to on the spot insights into their media investment’s efficiency and effectiveness.  Using the GMP365 software enables us to eliminate the risk of manual data entry errors and manual report generation. As a result, we work more efficiently and effectively than our competitors.


50 Madrid Blvd. 1505 Sofia

Maria Milanova
Country Manager
+359 (2) 8435 637


Knabrostræde 30 2 sal, 1210 København K, Denmark

Christine Kalkar
+45 25 33 33 12


Hellmut Fischer

Wojciech Ras


Aniesha Hotchandani


Kate Chu
+86 15618231537


Cristina Ribas
Country Lead Spain


Grev Turegatan 27 114 28 Stockholm

Susanne Elias, Chief Product & Innovation Officer
Executive Chairman
+46 70 889 77 07


Andrew Challier, CEO

USA, Los Angeles

Laura Bonetti
+1 310-902-5088